Editor’s Note
Why do Levi’s have rivets? Why was Gone With the Wind almost never published? What is the Second-Man Effect? And why if it doesn’t fit should you cut a hole in it?
From the man who saw a mint opportunity to the man who sold holes, from motorcycles to Monopoly to maternity wear, frisbees to fire alarms to franchising, it’s all here. Max Gunther introduces three dozen people who wanted instant wealth – and got it.
Yes, this book was originally published in the 1970s, but the key steps on the route to wealth do not change greatly with time. You still need to be able to spot an opportunity, see a gap in the market or capitalise on the untapped potential of an existing product. The methods applied in this book can be learned from, adapted and applied by anyone today. Plus, you can review Max’s 14 predictive ideas to make a new generation instant millionaires, as he foresaw it at the time and follow his route map to success.
We wish you a lucky route to fast fortune.
Harriman House, December 2010.