1. Shiny Dimes and the Slow-Money Ethic
The pantsmaster
3. Two Well-Traveled Routes
Where the fortunes grow
4. The Fantasy Land of Franchising
The lady who won by losing
The man who won by losing
Selling to sellers
5. The Second-Man Effect
Get-Up-And-Go, Ltd.
6. Fast Frolics in the Fun and Fad Markets
The men from Wham-O
Mr. Gentry’s terrible-tasting cereal
The downhill riser
7. Right Place, Right Time
The well-sited airport
The well-timed wheels
The service everybody needed
8. The Business of Show Business
Scoring in the athlete market
High notes in the music business
9. A Simple Idea is Enough
If it doesn’t fit, cut a hole in it
If it’s cumbersome, fold it
10. Not by Bread Alone
A lobsterman in Maine
A groceryman in Utah
11. The Man Who Decided to be Rich
From nowhere to almost everywhere in three years ….. And how it’s done
12. The International Ploy
How to make old ideas new
13. The Speeders
The great borrower ascendant
The great borrower down a peg
The nose-thumber ascendant
The nose-thumber down a peg
14. Missing from the Curriculum
The car-lover
15. The Anti-Salary Philosophy
A club for future millionaires
16. Instant Successes Yet To Be
Fourteen fast fortunes of the future
17. Route Maps
